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Survival of the Realist

A blog about the wily side of health behavior

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Tag: Stanford Virtual Human Interaction Lab

How Avatars Can Improve Our Health

According to findings published in the Journal of Marketing Research, people tend to have a “now or whenever” mentality when it comes to results. We’d like our rewards now, thank you — but if we have to wait, it doesn’t matter so much when they arrive. It’s why we’re willing to pay considerably more to haveRead More

Chelsea October 13, 2013August 3, 2017Leave a comment

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chelsea-ratcliffI created Survival of the Realist as a place to share ideas with fellow health communicators, health promoters and anyone interested in the wily side of health behavior. Read about me >
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All posts

  • Interviewed for Data & Society’s “Fairness in Precision Medicine” Report

    February 28, 2018February 28, 2018
  • What if people don’t want personalized health information?

    December 28, 2017August 30, 2018
  • Narrative Persuasion Meta-analysis Wins Award at AEJMC

    September 7, 2017August 30, 2018
  • Summer at the National Cancer Institute

    September 7, 2017December 27, 2017
  • We Took Top Paper at the D.C. Health Comm Conference!

    April 13, 2017September 6, 2017
  • It’s Here! The Great Cardio Myth Hits Bookshelves in 2017

    March 30, 2017August 1, 2017
  • My article in this month’s issue of Men’s Health

    January 1, 2017May 31, 2017
  • Lessons Learned from Sitting on My Ass for 9 Months (While Writing an Exercise Book)

    July 27, 2016December 27, 2017
  • New Year’s Resolution: Find a Doctor Who Listens

    January 1, 2016December 27, 2017
  • When College Hurts Our Health

    June 23, 2015December 27, 2017
  • Marketers Framing Soda as “Rebellion”? Genius.

    March 17, 2015September 8, 2017
  • “Active Irresponsibility”: Being Irresponsible Might Improve Our Quality of Life

    March 7, 2015August 30, 2018
  • Personalized Junk Food Ads: Impossible to Resist?

    January 26, 2015September 8, 2017
  • Understanding the Gluten-free Backlash

    November 26, 2014May 12, 2015
  • Practice Makes Addict

    November 15, 2014May 31, 2017
  • Why It Pays to Have a “Fitness Identity”

    August 30, 2014December 27, 2017
  • Women Ride Tour de France… for a Day?

    August 3, 2014February 17, 2017
  • Skepticism is Not an Excuse to Ignore Your Health

    July 17, 2014September 8, 2017
  • Do We Put Too Much Faith in Health Guidelines?

    March 30, 2014January 5, 2016
  • “Transparency Campaign”: McDonald’s Smugly Reveals Its Ad Burgers are Photoshopped

    February 16, 2014March 1, 2018
  • Is the “Ritual” You Enjoy at Starbucks a Figment of Everyone’s Imagination?

    January 13, 2014September 8, 2017
  • From My Interview with Felix Baumgartner’s Coach: Your Exercise Plateau Might be Mental

    December 19, 2013December 28, 2017
  • Just Ask Marketers: Calorie Info on Menus Won’t Work

    December 15, 2013April 3, 2015
  • Actually, Consumers Don’t Need More Nutrition Info On Restaurant Menus

    December 10, 2013March 8, 2015
  • Climber Nathan Williamson Says We Can All be Badass — Here’s How

    November 15, 2013January 5, 2016
  • Why Complex Workouts Deliver Better Fitness Results

    November 8, 2013February 19, 2017
  • Irrationally Tasty

    November 2, 2013August 3, 2017
  • Is ‘Smellvertising’ Sabotaging Your Diet?

    November 1, 2013August 3, 2017
  • How Health-related Disclaimers are Fooling You

    October 20, 2013December 28, 2017
  • How Avatars Can Improve Our Health

    October 13, 2013August 3, 2017
  • Big Stores = Big Bellies

    September 3, 2013March 8, 2015

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