What could be more beautiful, irresistible or dangerous than our own name? Forget scents wafting from packages and promises of zen moments. Personalization might be the most powerful weapon food advertisers are using against us.
According to findings published in the Journal of Marketing Research, people tend to have a “now or whenever” mentality when it comes to results. We’d like our rewards now, thank you — but if we have to wait, it doesn’t matter so much when they arrive. It’s why we’re willing to pay considerably more to haveRead More