“Transparency Campaign”: McDonald’s Smugly Reveals Its Ad Burgers are Photoshopped

So McDonald’s advertisement burger is Photoshopped. This is old news online, and to anyone who’s eaten an actual McDonald’s burger. Yet, despite publicly airing the fact that its ad burger is both digitally altered and made from completely different ingredients, McDonald’s is still flipping more burgers than any other fast food chain. In fact, people seemedRead More

Irrationally Tasty

“It’s a Zen moment, and the cup should reflect that,” said a Starbucks creative director to Fast Company recently. She was talking about Teavana’s new pristine cup design with disguised sleeve, instead of the old cardboard option, and it sounded like bullshit.  “Zen moment”? But in truth, I’m not any more rational when it comes to judging aRead More

Big Stores = Big Bellies

Due to their convenience and often cheaper prices, big-box stores, warehouse clubs, and standard supermarket chains have become popular alternatives to specialty chains like Trader Joe’s and Whole Foods, and small, local markets. Many of the grocery goliaths even offer natural, fresh, and organic options for the health-conscious shopper. But there could be downsides to getting yourRead More