Gain frames are where it’s at! The paper we submitted to the D.C. Health Communication (DCHC) Conference – “Loss and Gain-Framing and Psychological Reactance: Impacts on Intentions to Exercise” – just won the Overall Top Paper award!
“First of all come great dreams, then a feeling of laziness, and finally a witty or clever excuse for remaining in bed.” – Søren Kierkegaard
This week, astrophysicist Neil deGrasse Tyson gave a lecture at the University of Utah on “Science as a Way of Knowing.” He cautioned against the devaluing of science in our society, and everyone had a laugh at a slide that showed many Americans still rejecting the theory of evolution. In the face of scientific evidence!Read More
This week a friend showed me the video of Louis C.K. talking about cell phones. He jokes about how we fiddle with our phones because we don’t like standing around in line, and we especially don’t like to feel alone. And it made me wonder: is this the reason mandatory menu labeling isn’t working? Because most of theRead More
When it comes to influencing what Americans will order at a restaurant, a picture is worth a thousand words — or roughly six billion dollars, which is what restaurants spent on advertising in the U.S. in 2011, according to Kantar Media. We should consider that for a moment. It’s largely believed that education is theRead More
If Skechers had included a disclosure in its advertising for Shape-ups and Resistance Runner shoes, it might have avoided a class action lawsuit last year — not to mention a $40 million settlement to provide customer refunds. Skechers was accused of making fitness claims that were poorly supported by the scientific research it cited. But current marketingRead More