Gain frames are where it’s at! The paper we submitted to the D.C. Health Communication (DCHC) Conference – “Loss and Gain-Framing and Psychological Reactance: Impacts on Intentions to Exercise” – just won the Overall Top Paper award!
Walking into Barnes & Noble and seeing our book displayed on the shelf was perhaps one of the coolest moments of my life.
Chairs. I am now convinced they’ll be the death of us. I don’t think a daily dose of exercise will save us. I don’t think a good diet will, either.
Today, Herschel Supply Company sent me an email inviting me to reflect on the past year. Though I imagine they wanted me to reflect on their lookbooks of wistful models strolling beaches and buy another satchel, it instead reminded me that I wanted to post something here on the blog.
Earlier this summer, I presented findings from a study about college students and exercise. In addition to having a fine excuse to visit Puerto Rico, it gave me a chance to talk about an issue that’s become important to me now I’m back in the college environment. The issue: that college seems to destroy people’s health.
If you’re curious, take a moment and Google the word “rebellion.” Perhaps even type the words “Why does rebellion…” and watch it auto-suggest* “…feel so good.”
When I was studying Russian at a university in Siberia, I’d heard of a book about Richard Feynman, the late Nobel prize winning physicist, called Tuva or Bust.
What could be more beautiful, irresistible or dangerous than our own name? Forget scents wafting from packages and promises of zen moments. Personalization might be the most powerful weapon at a food advertiser’s disposal.
A couple of weeks ago I discovered that the source of my yearlong discomfort is celiac disease. Which apparently makes other people uncomfortable.
David McRaney is a curator of examples of irrational behavior. They’re almost always applicable to health habits, especially exercise—because few aspects of American life expose our irrationality quite like exercise. We need to do it in order to survive. We don’t do it.